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Contextual Scrolling: Increasing “Findability” in Platforms

A bit of context: our platform helps retailers & suppliers manage, improve, and distribute product data to increase sales, reduce returns, and improve time to market. With multiple Fortune 50 retailers as users, our platform manages A LOT of data. Currently, our product is extremely outdated, utilizing sunsetting, browser-specific, and painfully slow Silverlight. So, instead of improving the current version, our team is rethinking and reinventing the product experience in a complete end-to-end platform overhaul. One of the biggest hurdles, which provides a key opportunity to “win” users in our next generation product, can be summed up in a single user…

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Moving Neighborhoods: My Favorite Analogy When Describing the Redeisgn Process

Broadway, hot chicken, Predators, and top universities are just a few of the things that have made Nashville one of the fastest growing cities in the country. On a daily basis, over 100 people start calling Nashville their new home. But, just like any growth spurt, Nashville is struggling to find ways to cope with the expedited change. When my wife and I moved here three years ago, the odds were not in our favor: we were jobless, disoriented, and in a crunch. Researching neighborhoods and gracefully transitioning into our new home was not a luxury that we could afford…

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