was successfully added to your cart.


UX Design

Urgency and Its Essential Role in the Design Process

With an outdated Dell, new sketchbook, and a strict timeline to launch, my design career commenced in a small rural village in Thailand. Weeks later, on a tranquil afternoon on the side of Doi Chang mountain, I rested on the bamboo platform, pictured above, after signing a contract and handing over my life savings in cash to a group of Thai farmers. The contract, stating that we’d agree to purchase 3,500 pounds of coffee, was the most literal interpretation of ‘putting your money where your mouth is’ when it came to an idea. Studying entrepreneurship in college, I had a…

Continue Reading

Usability Testing Guide

An in-depth look into how our usability testing shaped our product (and the visuals & scripts we used to do it). Less than three months ago, I quit my executive-level job at a small, VC-funded IoT startup to join a local software company with a unique background and dire need for UX overhaul. With over 2.5 years invested in a product on a small team of 15, the decision to leave felt less like quitting a job and more like leaving a family. But, in order to grow in my career as a UX designer and entrepreneur, the decision wasn’t really…

Continue Reading